Nintendo is running one of its biggest discount events in recent memory, and if you have been sitting on a backlog wishlist, the timing could not be better. The Nintendo Customer Appreciation Sale runs from September 13 to September 23, 2026, and covers digital games, bundles, accessories, physical games, amiibo, and apparel across multiple storefronts.
Before you start adding things to your cart, here is everything you need to know about where to shop, what is discounted, and how to get the best value out of the ten-day sale window.
What Is the Nintendo Customer Appreciation Sale?
Nintendo of America announced the sale on September 10, 2026, describing it as one of its ‘largest promotions ever.’ The company confirmed in its announcement that the sale was made possible in part by tariff-related refunds it received after President Trump’s steep tariffs on goods entering the US were ruled illegal.
‘The Customer Appreciation Sale is our way of saying thank you to Nintendo players for their continued support and is made possible in part by tariff-related refunds,’ the announcement reads. ‘While Nintendo absorbed most tariff-related costs, the refunds helped make promotions like this one possible.’
The sale is not a refund program and Nintendo has been clear that consumers will not receive direct repayment for purchases made during the tariff period. Instead, this promotion is the company’s response to community pressure on that front.
Where Can You Shop the Sale?
The Customer Appreciation Sale will be available across three main channels. Make sure you are checking all three, as deals may vary by storefront:
- Nintendo eShop – Digital games and bundles
- Nintendo Store (Nintendo’s official online store) – Physical goods, accessories, amiibo, apparel
- Select retailers – Physical games and accessories at participating stores
If you prefer digital purchases, the eShop is your primary destination. If you want physical copies, accessories, or collectibles like amiibo, check both the Nintendo Store and your preferred local or online retailer to compare pricing during the sale window.
What Discounts Are Available?
Nintendo has confirmed the following discount categories for the sale period:
- Digital games and bundles: 30% off
- Nintendo Switch accessories: discounted (specific percentages not yet confirmed ahead of launch)
- Physical games: discounted (specific amounts vary by retailer)
- Amiibo: discounted
- Apparel: discounted
The 30% figure applies specifically to digital games and bundles on the eShop and Nintendo Store. Exact discounts on accessories, amiibo, and apparel had not been fully detailed at the time of announcement, so check the storefronts once the sale goes live on September 13 for the full breakdown.
Tips for Shopping the Sale Smart
With a ten-day window and multiple product categories on offer, a little preparation goes a long way. Here are some practical steps to get the most out of the sale:
1. Build Your Wishlist Before September 13
Add titles you have been eyeing to your Nintendo eShop wishlist now. When the sale launches, you will get a clear view of what is discounted right from your wishlist screen rather than hunting through the full catalogue.
2. Check All Three Storefronts
Do not assume the Nintendo eShop price matches what you will find at a select retailer for a physical copy. For accessories in particular, it is worth comparing the Nintendo Store price against third-party retailers participating in the sale.
3. Prioritize Digital Bundles for Maximum Value
The confirmed 30% discount on digital bundles can represent significant savings if a bundle includes games you wanted separately. If a bundle combining two or three titles is discounted by 30%, that can easily outpace buying individual games at full price or even a smaller individual-title discount. Check bundle pricing carefully once the sale is live.
4. Look at DLC Too
Nintendo has indicated that DLC will be part of the sale offerings. If you own a base game and have been holding off on expansion content, this is a good moment to pick it up at a reduced price.
5. Do Not Wait Until the Last Day
The sale ends on September 23. High-demand items in the Nintendo Store – particularly amiibo and apparel – can sell out during promotional periods. If there is something specific you want in a physical format, do not leave it until the final days of the window.
What About the Tariff Refund Controversy?
For context, President Trump’s tariffs on imported goods were ruled illegal, which entitled affected companies – including Nintendo – to refunds on costs incurred during that period. Consumers have argued that because some of those costs were passed down through price increases, they should be entitled to a share of the refunds as well.
Nintendo has maintained that customers ‘received exactly what they bargained and paid for’ and has declined to issue direct refunds. The Customer Appreciation Sale is the company’s alternative response. Whether that sits well with you or not, the practical reality is that discounts of up to 30% on digital titles are meaningful savings if you were planning purchases anyway.
Sale Dates and Key Details at a Glance
- Start date: September 13, 2026
- End date: September 23, 2026
- Digital discount: 30% off games and bundles
- Also discounted: Switch accessories, physical games, amiibo, apparel, DLC
- Where: Nintendo eShop, Nintendo Store, select retailers
Full deal listings will be available once the sale opens on September 13. Keep an eye on the Nintendo eShop and the official Nintendo Store page for the complete catalogue of discounted products when the promotion goes live.