Last week, Microsoft. (Though dog people will notice that the dogs did not get enough pets.) The Xbox Series X maker is targeting cat people this week with its new ad, “Lucid Odyssey,” directed by Taika Waititi.
Apparently, Waititi used YouTube creatorafter playing Xbox Series X to put together the commercial. Microsoft used a bunch of things that sound like science fiction — like a Hypnodyne headband in a hypnagogic state — to track her dreams. She dreamed a bunch of things, some of which included a cat. Specifically, Master Chief was the cat, who was in space, doing a DJ set.
It’s a very good dream — and Master Chief absolutely fared better than he did in the dog commercial. Now that I think about it, maybe that’s why the dog sabotaged Master Chief. He was always the cat. According to Microsoft, it’ll release more “dream-inspired” ads with folks like NFL player Odell Beckham Jr., artist Quentin Deronzier, and creators Stallion83, Johanna Jsokowska, Emericagirl24, and BlindGamerSteve.
, the next game in the Halo franchise, was originally slated to be an Xbox Series X launch title. In August, the game ; a new release date hasn’t been announced. Despite that, Master Chief has been a large part of Xbox Series X’s launch marketing.
Microsoft’s Xbox Series X and Series S consoles were released in November, alongside competitor Sony’s PlayStation 5. Unfortunately,.